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    Gold Lace, Gold Henna, or Gold Glitter Henna?

    Gold Lace, Gold Henna, or Gold Glitter Henna?

    We are very proud and excited to announce that our loyal customer, Urban Outfitters, has introduced our White Lace*Gold Lace Temporary Tattoo Kit in their stores and on their website this March. This kit is exclusive to Urban Outfitters!

    When we started working on this product, we weren’t sure what to call it. “White Henna” had become all the rage online, and we were getting requests for it—except that there’s no such thing as white henna. The henna plant dyes the skin a deep reddish brown color—that’s been the case for thousands of years.

    What people were talking about is body art that look just like henna tattoos, created with a mix of white body/face paint and medical grade adhesive. The mix goes into the same type of applicator bottle used for creating henna tattoos—a soft, ½ oz plastic bottle with a fine tip—and is released onto the skin when the bottle is squeezed.

     

    Since the demand for a do-it-yourself kit was so high, we decided to create one for people who did not want to go through the hassle of figuring out how much of each ingredient it takes to get the right flow. Getting that right was a process! It took several more months to get the rest of the kit together, along with the package design, and a host of other considerations that come into play when coming up with a new product.

    Once we knew we had something good, I showed to our contact at Urban Outfitters, who loved it, and asked if we could create a “gold henna tattoo” look. We could have simply mixed gold paint with the glue, but, as you may have noticed, glitter’s a thing! So our kit allows customers who want gold henna tattoos to simply use gold glitter to set the design, as opposed to cornstarch, which is used to set the white henna designs.

    Next came the conundrum of what to call the product. We didn’t want to call it “White Henna” since that was causing confusion. The product doesn’t stain the skin white. It sits on top of the skin, dries within five minutes, and lasts 1-5 days. It does have a texture, but that goes unnoticed. It’s a temporary tattoo that is totally comfortable, and certainly a lot less noticeable to the wearer than jewelry! But it is most certainly not a henna tattoo.

    So we came up with White Lace Tattoos, because the designs created with the product, when used on the hands, look a lot like a white lace glove! Since Urban Outfitter’s kit would be offering both white and gold temporary tattoos, we started calling those Gold Lace tattoos. Seeing that the White Lace*Gold Lace kit is exclusive to Urban Outfitters, we created a kit for our other customers, which offers White Lace*Silver Lace tattoos. But, the glitter is still a factor!

    So, although our two new kits’ names are White Lace*Silver Lace and White Lace*Gold Lace, when talking amongst ourselves in the office, we call the shimmery tattoos gold glitter tattoos, gold henna tattoos, henna glitter tattoos, silver glitter tattoos, silver henna tattoos, and on and on. To us, they’re all a bunch of affectionate nicknames. Who knows which one will stick. Which do you prefer?

    Henna Kit for Girls on a Budget

    Henna Kit for Girls on a Budget

    Sometimes you just have to watch your wallet but you want a superior quality henna kit bad. Our Earth Henna Classic Temporary Henna Tattoo Kit is exactly what you need.

    There are plenty of flash tattoos and decals out there on the market, as well as metallic ink tattoos that you peel off and stick on the skin—we know all about them because we love them and sell them on our site! They look really pretty and all, but now you want real body art; something painted on the skin that will stain it for a good long time. You want to develop your inner artist; you want to express yourself. Hell, you want a henna tattoo!

    Maybe you’re a college student on a budget and you want to bond with your roommate. Perhaps you’re trying to break the ice with a new potential BFF. It could be that you want be the one to jumpstart a cool activity in your dorm room. The Earth Henna Classic Kit is the perfect choice for you. As opposed to the Earth Henna Premium kit, which comes with enough henna for 20-30 designs and 35 stencil transfers, the Earth Henna Classic Kit comes with enough henna for 15-20 designs and 16 henna stencil transfers—that’s a lot of people you can make happy for just $18.00!

    Plus, you’re in luck because we are offering 10% off our lovely Earth Henna Classic Temporary Tattoo Kit through Sunday March 5th at midnight. Use code CLASSIC10.

    AND if you spend $30 or more, you get FREE SHIPPING. Now may just be the right time to buy yourself AND your BFF a groovy henna tattoo kit. Go ahead, splurge!

    White Henna, Anyone?

    White Henna, Anyone?

    The ongoing joke around here at Earth Henna is about how for 11 years, we had the smallest product line in the history of commerce: one product! Yes, we came up with variations on our Earth Henna Temporary Tattoo Kit—let’s see, there’s the Premium Henna Tattoo Kit; the Classic Henna Tattoo Kit; the Mehndi Book & Kit Set; the Henna Kit for Kids; and the Earth Henna Refill Kit. Still, those are all henna kits!

    Then came the Earth Jagua Black Temporary Tattoo Kit in 2009. To that original jagua kit, we added the Premium Jagua kit and the Jagua Refill Kit. Hey, we were moving up there in the world with not one, but two products. Woo hoo!

    And now—wait for it—comes our 3rd product! Are you impressed? We are! Last week, we formally introduced our “white henna” temporary tattoo kit, or as it’s known in our office, and on the package: the White Lace Temporary Tatoo Kit. It also has two other names: White Lace/Silver Lace Temporary Tattoo Kit and White Lace/Gold Lace Temporary Tattoo Kit. Are you confused yet? Here’s the deal:

    Although everyone in the world calls this hot, new form of temporary body art “white henna,” by now I’m sure you know there’s no such thing as white henna. The henna plant stains the skin a dark reddish brown, right? Right.

    The reason everyone calls it “white henna” is because designs created with this product—which is a mix of white body paint and medical grade adhesive—typically look just like good old, traditional henna tattoos. But in this case, the skin is not stained white. The design sits on top of the skin, is set with a sprinkle of corn starch, and presto, in five minutes, your design is done! Bye bye. have a good time!

    These designs, which last 1-5 days on the skin, depending on where they are on the body, are perfect for parties, weddings, music festivals, and any other special event where you want to stand out.

    Now, about this silver and gold business. We currently have two White Lace Temporary Tattoo Kits. A White Lace/Silver Lace Kit, and a White Lace/Gold Lace kit. The White Lace/Silver Lace Kit comes with corn starch (for setting white designs) and silver glitter (which you use instead of corn starch, if you want a sparkly look. They’re totally gorgeous, either way, but this gives you options!

    Our White Lace/Gold Lace kit, which comes with corn starch and gold glitter for you golden shimmery types, are available exclusively on our website and exclusively  at Urban Outfitters in March in their stores and on their website.

    Henna Tattoo Kits, Jagua Tattoo Kits and White Lace kits. 3 products! We’ve hit the big time!

    P.S. Check it out! Get an introductory 10% off White Lace Kits until February 28. Just enter promo code: whitehenna10 at checkout! AND, get free shipping when you spend $30 or more at www.earthhenna.com!

    5 Things I Love About Henna

    5 Things I Love About Henna

    1. I’m a writer, so I love words. I can write a word I love on my body with henna, and there it will stay for 7-10 days. Like ineffable, which means incapable of being described with words, like life! 
    1. I’m also an author, an art dealer and a freelance museum curator. Creating henna tattoo kits is my day job. I’m so happy that, like my other cherished pursuits, henna body art falls into the creative arts group. 
    1. Curating museum exhibitions and writing books requires research into the history of the subject matter at hand, which I love. Investigating the 5,000-year-old henna body artform brought me such magical knowledge about henna cultures throughout India, Africa and the Middle East! I am richer for it. And speaking of 5,000 years, it occurred to me that I’ve been saying henna is a 5000-year-old artform for about 20 years now. So it’s official, henna is a 5020-year-old artform! 
    1. While we’re on the subject of magic, in case you didn’t know, in all the different countries where henna grows, people believe the plant is infused with magical properties, and that whoever is painted with henna will be gifted with love, luck and prosperity. 
    1. I have witnessed people waiting in line for as long as 4 hours to get a henna tattoo (like at Vidcon last year). No matter how cranky they are by the time their turn comes, they always leave with a smile. Henna makes people happy!